Interesting thought. Why TUMI, high quality business bag brand, is successfully supported by many business man? It is not just because, in case, people can save life with its famous bullet proof nylon material. Interesting, because it is not too cheap and not too expensive. Just it has right price with reliable quality of durable and robust bag. Needless to say, it enhances the good impression, faith, trust or reliance, of any sales rep if he or she carries it.
But it does more than that. If you visit your customer with the TUMI, not with Louis Vuitton or Gucci, you don't need to be afraid that the customer would ironically tell you "your business seems doing quite well." TUMI's success is not only their achievement of material breakthrough, but they also fulfilled business man's unconscious psychological needs with right pricing.
But for me i just feel their bag is still too expensive to afford. It may mean so far i don't see the value of the image attached with TUMI through my career! Even I didn't need to wear a suit in my office:) hopefully!?!? after graduation, I want to be motivated to own one of their bags!
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